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10.17.07
Extra! Extra! The Social News Sites
 By
Navneet Kaushal
Digg, Netscape, Reddit, Newsvine and others allow community members to share and rate news stories.
They are primary news sources and influential outlets that must be considered by marketers. But don't expect to post your old-school press release and get a good response! Learn how these sites work and how to best tailor your message for maximum visibility on them.
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land
Speakers:
Neil Patel, CTO, Advantage Consulting Services
Chris Winfield, President & Co-founder, 10e20
Tamar Weinberg, Search Marketing Strategist, Rusty Brick, Inc.
Before the session kicks off, Danny Sullivan, Moderator and Editor-in-Chief of Search Engine Land explained that social media sites are divided into many categories. This session in particular discusses social news sites specifically.
Kicking off things is Neil Patel the CTO of Advantage Consulting Services who says he loves Digg as much as porn. Getting to Digg's homepage is a no-brainer. Only stories that have the highest votes reach the front page and nothing less. According to a study he did, content that has been Dugg on the first page will get 129 links approximately. With great branding you can also receive 10,000 visitors. The Digg audience belongs to a younger male demographic as compared to other places on the web. Neil believes that podcasts are nothing but a waste of time while video is a good in attracting video and links.
Digg works on votes but it depends on timing too. Meaning, 100 votes in a day are pointless while 100 votes in an hour is significant. Other factors include the reputation of the person submitting the post and the number of friends all decide whether your story becomes hot or not.
Digg has unwritten rules that must be abided by:
• No self promotion
• Do not pay for votes (usersubmitter.com)
• No Spamming
• No SEOs allowed
Next is Tamar Weinberg from Rusty Brick, Inc. As a first-timer she is nervous as Danny tries to calm her down. Anyway, she's here to talk about Digg Tips and Tricks. Within a year's time, Tamar has become a top user and critic of Digg.
In less than a year, Tamar's become a top user. Also a critical user of Digg. She first starts with
Advice for Winning Content
• Viral content works well. Lists, games/quizzes, controversy, tools, breaking news, videos, pictures (digpicz.com) technology/science are all very helpful topics. Come to think of it, everyone likes a fair amount of eye-candy.
• A relevant title and description are crucial. A good title determines whether your article is read or not.
• If you can, stick to Breaking news. This gives you a lot of credibility.
• Be cautious about where you post your content. If it seems like a marketing ploy, you're in for trouble.
• If you are submitting it in Digg, also use Stumbleupon.
Advice for promotion as a Digg User:
Continue reading this article.
About the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
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