Increasing The Measurability Of Web ApplicationsI’ve been doing a series of posts on topics that came up at X Change but today’s topic is even more timely than it was just one month ago. With Adobe’s acquisition of Omniture, the goal of increasing the measurability of web applications has really come to the forefront. It seems to be the core [...]
SEO Eye Tracking Shows The Importance Of Ranking WellThe field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]
How to Influence Search Engine Ranking Factors with Link BuildingToday’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results [...]
New 2009 SEO Ranking Factors ReleasedIn SEO circles, there is always great debate over which factors make the biggest difference to your rankings in the likes of Google, Bing etc.
Fortunately every couple of years, Rand Fishkin and his SEOmoz team do the hard work for us by consulting with SEO experts around the globe to confirm what factors are still [...]
Building A Website Measurement System For Mobile DevicesAt the last eMetrics, Greg Dowling of Nokia and I did a presentation on Mobile Measurement and the work we’ve been doing in that area. Greg is leading a Huddle on the same topic at the upcoming X Change Conference, and X Change is the perfect venue for this type of topic because it’s mobile [...]
Building Your Website Architecture For SuccessWhere should effort go to be highly visible in keyword searches with Google? A precise answer probably demands an evaluation of all the Google Search Engine Ranking Factors like that done by SEOmoz. However the Google search debate normally seems to revolve around Content or Links.
Mark Jackson stated quite categorically The Golden Rule [...]
The Rise And Fall Of PageRank SculptingI was a bit suprised with the recent change in the NoFollow policy at Google. For a couple of years it seemed so clear. Google was allowing you to provide them information on what pages on your site you considered most important. I wrote about this recently for Search Engine Watch in [...]
Optimizing Your Site For Local Search SuccessHere are some factors that can help increase your local search results on Google, Msn, and Yahoo. If you just joined us, this is an ongoing series on “Local Search”. Local search has gotten really important for local businesses in 2009 due to customers search behaviors online.
SEO Your Site Without PageRank SculptingDuring the last 12 months at least, some SEO clients have apparently been paying sizeable fees for SEO (Search Engine Optimization) work that was completely ineffective. That really is the bottom line on a development that Danny Sullivan describes in a post entitled, PageRank Sculpting Is Dead! Long Live PageRank Sculpting!
Growing Your Profitability Through Social MediaWhen it comes to operating a successful online business these days the key is traffic to your website. In order to generate traffic there are a number of sources one can tackle. The first and most obvious is an increase in your search rankings over at Google. But what about all those social media websites [...]
