Building A Well Crafted SEO Landing PageThe landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used [...]
Increasing Business Growth Through Open APIsI spoke to Sam Ramji a little while back to get an update on Sonoa Systems. Readers will recognize Sam from his previous life as a central figure in Microsoft’s open source strategy team. Sam started the call describing a shift in his work from “open source to open cloud”.
Sam explained that enterprises [...]
What You Can Learn From News SEORecently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before.
The outcome exceeded all expectations thanks to the excellent [...]
How Are You Tracking Your Text Analytics?Here are several excerpts from an excellent post by Bruce Temkins, It’s Time For Text Analytics:
At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts.
While most companies were still in relatively early stages of their deployments, the ROI of their [...]
Adding A Search Engine Reputation Management Partner To Your EnterpriseBad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]
The Next Phase Of Social CommunicationAs we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]
Keeping Your SEO Effective For Organic SearchSometimes it is easy to get lost in the details of SEO.
This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it?
- Bull Durham
Projected Growth In Social Media Marketing Investing For 2010Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media.
Which SEO Strategies Really Work And Which Don’tSmall businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don’t often know which strategies are [...]
Taking A Look At Online Video Engagement Within BlogsSysomos recently released a study which takes a look inside online video engagement specifically how videos are used within online sharing sites such as blogs. This study, exploring the use of online video services by bloggers, is based on a collection of more than 100 million blog posts collected from July to September 2009.
Here are [...]
