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Corporate Blog Marketing Explained
By Andy Beal
Expert Author
Article Date: 2006-01-04
CRM Magazine has a great article that answers many questions about corporate blogs and online reputation monitoring.
If you've worried about the risks associated with a company blog, this article should help a lot.
General Motors gets it...
General Motors is an example of a company that is doing corporate blogging right, according to Charlene Li, principal analyst and blog writer at Forrester Research. Many GM fans anxious to get their hands on the new Pontiac Solstice expressed frustration at the product not getting to market. So the company had the person in charge of that project blog about some of those frustrations, explaining what was taking so long and recognizing the prospective buyers' feelings. It talked about certain dealerships getting limited early editions of the car and the vast amount of testing needed to help ensure customer safety. "The ROI is infinite--it's the enrichment of people," Li says.
Still have questions about corporate blogs? Allow us to explain or email me with your questions.
About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.
You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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