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IBM Publishes Employee Podcasting Guidelines
By Steve Rubel
Expert Author
Article Date: 2005-11-08
Podcasting News reports that IBM has announced an internal initiative for employees to publish podcasts.
As part of this initiative, they've expanded their corporate guidelines to cover podcast-specific issues. These include:
* Do not podcast IBM Confidential material.
* Be mindful not only of what you say, but how you say it.
* Protect your privacy and the privacy of others.
* Set the bar as high as you can for audio production and content quality.
* There may be some invitations to participate in non-IBM podcasts that warrant IBM Communications' involvement.
* Identify your podcast as the voice of an individual or small group within the company, not the "official" voice of the company.
* Before creating a podcast, listen to some.
You can find the full text of the updated guidelines here. The part on podcasting flows at the end.
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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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