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The Sun Also Rises
By Steve Rubel
Expert Author
Article Date: 2005-03-16
Technology Review profiles the impact of blogs on how Sun Microsystems communicates.
Pullquote ...
Most companies are still cautious when it comes to communicating with mainstream media outlets; employees are seldom allowed to speak with journalists without media-relations chaperones. But blogs have emerged as an exception, with more and more companies concluding that the public-relations benefits outweigh the risks.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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