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Bloggers Send A Warning To Corporate America
By Steve Rubel
Expert Author
Article Date: 2005-02-08
The Financial Times this morning has a story that underscores the need to listen, engage and embrace bloggers as a force to be reckoned with.
Here's the takeaway from Scoble, who is quoted...
"If companies don't understand that and don't learn how to track what people are saying, they are going to be hit violently with PR problems that they don't understand or know where they are coming from," says Robert Scoble, a Microsoft employee who writes a popular tech blog.
..."It's the new world and you want to be part of the conversation," says Mr Scoble. Mr Masnick is quick to agree. "Companies that don't recognise this are going to get bitten," he says. It is a lesson that Verizon Wireless is learning the hard way.
This is part of what I will be discussing today at the iMedia Connection Brand Summit in Florida. I will post an article including my full Powerpoint later this week.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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