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Marketplace: Podcasting Is The Next Big Thing
By Steve Rubel
Expert Author
Article Date: 2005-02-07
Marketplace Radio interviewed me (Steve Rubel) recently about podcasting and podvertising ...
"Internet radio once lacked the portability of a Boom Box or a Walkman, but not anymore. Andrea Gardner has a story on the growing popularity of Podcasting."
(Bonus link - AP covered podcasting as well over the weekend)
From WebProNews Editor:
Here is what Steve Rubel said about podcasting to Marketplace Radio ...
"If somebody finds a podcast they like they have a sense of loyalty to that content creator that they may not have to a traditional media outlet or radio station."
Listen here.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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