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A Peek At Disney's Blog And RSS Plans
By Steve Rubel
Expert Author
Article Date: 2005-02-03
Elisabeth Freeman, Eric Freeman and Mike Pusateri from the Walt Disney Company will be giving ...
... a presentation next week at the O'Reilly Emerging Technology Conference on their aggressive adoption of RSS over a diverse set of applications, both internal and external. They write...
"By standardizing on XML, and now more specifically, on RSS for content feeds, we have opened up new channels of communication both within our company and to our customers.
This talk will discuss how we brought about change within our company, how it is enabling new products and services, and how we are still working to help our employees and business units think "standards" and "content syndication" when they are generating data."
Deep inside the presentation, slide 9 to be exact, Disney also hints that it has big blog plans, including a forthcoming Ebert and Roper movie blog on Movies.com. You can read their full presentation here (PDF). Good stuff from the Mouse. They get it.
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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