Creative Communication Not For Everyone
By Fredrik Wacka
Expert Author
Article Date: 2005-01-20
Producing interesting or compelling content is creative work. So who is able to do that ...
Who is creative? Let's bust a few myths - among them the most stupid one: That only some people are creative.
Fast Company's The 6 Myths Of Creativity is well worth a read, even though it's about a month old. There are implications for all kinds of creative activities - among them blogging.
I'll let you draw your own conclusions, but take a look at #5 and think about internal corporate blogging. Think about #2 and the open source culture of the blogosphere. #4 and the need for blogging policies. #3 and CEO blogging...
- Creativity Comes From Creative Types
Wrong. "...anyone with normal intelligence is capable of doing some degree of creative work.""
- Money Is a Creativity Motivator
Wrong. "...the handful of people who were spending a lot of time wondering about their bonuses were doing very little creative thinking."
- Time Pressure Fuels Creativity
Wrong. "...we found a kind of time-pressure hangover -- when people were working under great pressure, their creativity went down not only on that day but the next two days as well."
- Fear Forces Breakthroughs
Wrong. "...creativity is positively associated with joy and love and negatively associated with anger, fear, and anxiety."
- Competition Beats Collaboration
Wrong. "The most creative teams are those that have the confidence to share and debate ideas."
- A Streamlined Organization Is a Creative Organization
Wrong. "Creativity suffers greatly during a downsizing."
About the Author:
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging. Visit Fredrik Wacka's blog: CorporateBlogging.Info.
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