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Overture Extends Relationship With Microsoft
By WebProNews
Staff Writer
Article Date: 2004-11-18
Overture has extended its sponsored search distribution relationship with Microsoft in the United States and internationally through June 2006.
"Overture has been a strategic partner of MSN since 2001, and we look forward to continuing our productive relationship," said Yusuf Mehdi, corporate vice president for the MSN Information Services & Merchant Platform division at Microsoft. "We are pleased that our collaboration has helped grow the online ad industry and benefited consumers and advertisers in the process."
Under the terms of the extension, Overture will continue to provide its sponsored search results to MSN sites in the U.S. and Canada, Europe and Asia. The previous agreement ran through June 2005.
"MSN is a valued industry partner and we are pleased to extend our successful relationship in the U.S. and around the world," said Ted Meisel, president of Overture. "We appreciate the vote of confidence from MSN and we look forward to working with them on innovative sponsored search solutions."
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