In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.
Archive for the ‘Uncategorized’ Category
What’s the one outcry we continue to hear from B2B businesses when it comes to social media marketing: How can we use these tools to drive real leads for our organization? And, it’s a fair question.
Netprospex has released their 2011 Summer Social Business Report examining the use of social media by business people across the US. It’s their most comprehensive report to date, covering the most social jobs, the most social companies, Top 50 companies on Twitter, and more. The most interesting section to me is The Most Social Industries [...]
“Who are your competitors?” asks the Online Marketing consultant to the new SEO client. “Company XYZ and 123″ says the VP of Marketing. The consultant goes to Google and does a few searches on the key solutions offered by the client’s business. Company XYZ and Company 123 are nowhere to be found in the search [...]
A social business transformation requires a change in behavior. It requires employees to change the way they do their jobs and think differently. It requires business leaders to realize and adapt to the social customer, tear down organizational silos, empower teams and employees to share knowledge across job functions and geographies, and invest in the [...]
Check out Global Intranet Trends 2011 (part 1) One of the things we asked in out State of Enterprise 2.0 study (which we are releasing in a few weeks) was, “what are the business drivers of E2.0?” In her survey around Global Intranet Trends for 2011, Jane asked a similar question around what the intranet priority [...]
I just came back from the E2.0 conference in Boston which as usual was a fantastic gathering of really great and smart people. I arrived late Monday evening and had meetings pretty much all day on Tuesday. I had the opportunity to attend a few sessions on Wednesday and made sure to get plenty of [...]
I’ve been noticing a few common elements around organizations that are having trouble with adoption of enterprise 2.0 technologies. Adoption is oftentimes the greatest challenge that organizations are faced with. The first thing many people want to do is immediately find a solution. However, it is not possible to find a solution without first [...]
In the recent past I have been blogging over here a couple of times already on some of the amazing piece of work that BASF (disclaimer: An IBM customer) has been doing over the course of the last year or so on becoming a Social Business and behave and act as such. Living Social is [...]
If you have never heard of The Scotty Principle, you might as well just give up now. Go home. We’re done here. Okay, now that all the non-geeks have left the building, we can have a frank, honest conversation about SEO (and a bit of Star Trek).