It had to happen sooner or later. The social media giant, Facebook, no longer satisfied with invading our personal life, is now gearing up to make an impact in our work life too.
Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some […]
Starting today, Google will be rolling out a visual refresh to the Google+ cover photos on desktop. The minor change will bring a fresh & refined look to your Google+ profile.
Earlier on in the week, my good friend, Eric Zigus, put together a rather thought provoking blog post that surely has got me thinking big time about the whole topic of adoption of Social / Open Business and about the different techniques that fellow practitioners get to employ to help […]
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few […]
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing […]
My Merced Group business partner, Catherine Shinners, has published a useful series on Enterprise Social Networking Mindshifts. As McKinsey has shown there is a lot of value to working with social tools and processes. Yet, as Catherine notes, according to a report released by Ovum last week, there's only about […]
It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The […]
A few weeks ago I spoke at a conference in Arizona with Robert Scoble. I also spent some time with Robert over the course of the few days we were there together. Robert stopped blogging a few months ago and even though his blog always did well, he shifted his […]
With every passing year, the topic of “social media influencers” gains momentum. Back in the day – as in back before the phrase “social media” even existed – reaching out and subsequently building a network of relationships with key influencers like bloggers, fan site owners, and forum administrators was almost […]