August 23, 2017

Facebook at Work is Coming

December 8, 2014 Sally Ormond

It had to happen sooner or later. The social media giant, Facebook, no longer satisfied with invading our personal life, is now gearing up to make an impact in our work life too.

Has social business finally arrived?

July 21, 2014 Andrea Goldberg

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some […]

4 Ways Google+ Can Help Enterprise Brands

July 15, 2013 Settie Amini

After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few […]

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

May 13, 2013 Aaron Kim

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing […]

Enterprise Social Networking Mindshifts by Catherine Shinners

March 18, 2013 Bill Ives

My Merced Group business partner, Catherine Shinners, has published a useful series on Enterprise Social Networking Mindshifts. As McKinsey has shown there is a lot of value to working with social tools and processes. Yet, as Catherine notes, according to a report released by Ovum last week, there's only about […]

How Social Media is Sparking Organizational Transformation

January 14, 2013 Brian Solis

It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The […]

Think of social media influencers as your customers

October 1, 2012 Hugo Guzman

With every passing year, the topic of “social media influencers” gains momentum. Back in the day – as in back before the phrase “social media” even existed – reaching out and subsequently building a network of relationships with key influencers like bloggers, fan site owners, and forum administrators was almost […]

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