As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

Over the course of the last few weeks, and as more and more people out there are getting exposed to everything related with the social phenomenon on 2.0 (Whether you are talking about Social Computing, Social Networking, Web 2.0, Enterprise 2.0, Social Media -Yes, I know!

There’s a great scene in the movie Jerry MaGuire. In it, Tom Cruise’s sports agent character has finally lost his it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.’s frosty relationship with the media, Cruise implores, “Help me to help you.” It’s a pivotal moment in the movie for both characters - and it’s one that we could (should) use more in the PR industry.