Sometimes it is easy to get lost in the details of SEO.
This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it?
- Bull Durham

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don’t often know which strategies are [...]

Sysomos recently released a study which takes a look inside online video engagement specifically how videos are used within online sharing sites such as blogs. This study, exploring the use of online video services by bloggers, is based on a collection of more than 100 million blog posts collected from July to September 2009.
Here are [...]

I’ve been doing a series of posts on topics that came up at X Change but today’s topic is even more timely than it was just one month ago. With Adobe’s acquisition of Omniture, the goal of increasing the measurability of web applications has really come to the forefront. It seems to be the core [...]

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]

Today’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results [...]

In SEO circles, there is always great debate over which factors make the biggest difference to your rankings in the likes of Google, Bing etc.
Fortunately every couple of years, Rand Fishkin and his SEOmoz team do the hard work for us by consulting with SEO experts around the globe to confirm what factors are still [...]

At the last eMetrics, Greg Dowling of Nokia and I did a presentation on Mobile Measurement and the work we’ve been doing in that area. Greg is leading a Huddle on the same topic at the upcoming X Change Conference, and X Change is the perfect venue for this type of topic because it’s mobile [...]

Where should effort go to be highly visible in keyword searches with Google? A precise answer probably demands an evaluation of all the Google Search Engine Ranking Factors like that done by SEOmoz. However the Google search debate normally seems to revolve around Content or Links.
Mark Jackson stated quite categorically The Golden Rule [...]