One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you need to know about what [...]

When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content?
Luckily we have Matt Cutts to answer the questions for us once and for all (and in a video too!)

If you want to understand Local Search, you should start by understanding the importance of standardized core business data. By core business data, we are referring to the business name, address and phone number, which you’ll sometimes see as NAP.

Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly automated response of “Everyone does it! It’s easy! It’s cheap! It’s great!” Someone more firmly rooted in reality will say that many companies are having [...]

Today’s post is a question from Jason who asks the following question:
Are all links really the same? If a link statistically according to SEOMOZ or other tools, PR, trust, rank, etc, are the same, are they really the same in the eyes of Google?

An interesting article in Entrepreneur magazine shows the value of networking when it comes to getting business. The premise of the piece, argued by Dr. Ivan Misner, is that a greater number of personal contacts can result in sales and leads even when you can’t make a direct correlation between your initial contact and your [...]

The landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used [...]

Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before.
The outcome exceeded all expectations thanks to the excellent [...]

Here are several excerpts from an excellent post by Bruce Temkins, It’s Time For Text Analytics:
At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts.
While most companies were still in relatively early stages of their deployments, the ROI of their [...]

Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]