Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before.
The outcome exceeded all expectations thanks to the excellent [...]

Here are several excerpts from an excellent post by Bruce Temkins, It’s Time For Text Analytics:
At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts.
While most companies were still in relatively early stages of their deployments, the ROI of their [...]

Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]

Sometimes it is easy to get lost in the details of SEO.
This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it?
- Bull Durham

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don’t often know which strategies are [...]

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]

Today’s post dwells on the discussion of link buillding tactics that influence search engine ranking factors in 2009. Link acquisition is a key component of the ranking algorithms. The number of external links pointing to your site and the anchor text contained therein can certainly propel your site to the top of the search results [...]

In SEO circles, there is always great debate over which factors make the biggest difference to your rankings in the likes of Google, Bing etc.
Fortunately every couple of years, Rand Fishkin and his SEOmoz team do the hard work for us by consulting with SEO experts around the globe to confirm what factors are still [...]

At the last eMetrics, Greg Dowling of Nokia and I did a presentation on Mobile Measurement and the work we’ve been doing in that area. Greg is leading a Huddle on the same topic at the upcoming X Change Conference, and X Change is the perfect venue for this type of topic because it’s mobile [...]