Bid Management is a huge part of the work day of those managing a Pay-Per-Click (PPC) campaign in Google AdWords. It is something that must be done in order to stay competitive. While there are several different approaches that can be taken while managing bids, there are some steps that […]
Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach. May I suggest […]
There has been a lot of talk in the SEO Community about Social Rank And some talk that it might die soon. What Is “Social Rank” As far as the SEO is concerned, social rank is the idea that Google, and other search engines, use social networking indicators in their […]
Yesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It’s nice to see something get these folks excited for a change. While the notion of instant search isn’t new, Yahoo had it in 2005, Google commands the vast […]
Many of our clients have been asking us about when Bing results will be visible on Yahoo. As of a few weeks ago, Yahoo has been testing Bing results for quality so periodically the user will be getting listings from Bing (based on MSN Live Search) instead of Yahoo’s in-house […]
One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you […]
When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content? Luckily we have Matt Cutts to answer the questions for us once and for all (and in a video too!)
If you want to understand Local Search, you should start by understanding the importance of standardized core business data. By core business data, we are referring to the business name, address and phone number, which you’ll sometimes see as NAP.
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly automated response of “Everyone does it! It’s easy! It’s cheap! It’s great!” Someone more firmly rooted in reality will say […]
Today’s post is a question from Jason who asks the following question: Are all links really the same? If a link statistically according to SEOMOZ or other tools, PR, trust, rank, etc, are the same, are they really the same in the eyes of Google?