Everyone knows what a great job the big boys do. Amazon, eBay–you can go down the list. All of these “born on the Web” companies have massive feedback loops that allow them to experiment with small changes in their marketing, their user experience, their offers, and ten other things. Whenever they make a change, they [...]
Archive for the ‘Predictions’ Category
When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content? Luckily we have Matt Cutts to answer the questions for us once and for all (and in a video too!)
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly automated response of “Everyone does it! It’s easy! It’s cheap! It’s great!” Someone more firmly rooted in reality will say that many companies are having [...]
VMware and Google recently announced a partnership to enable Java applications based on the open source Spring framework to run in Google App Engine for Java (GAE/J). Does this mean enterprises should reconsider GAE/J as a deployment environment for certain Java applications?
Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]
Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010: Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media.
The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]
The new Google Analytics Data Export API which Google announced on Friday makes it easy to share some of your Google Analytics data on a WordPress blog thanks to a nifty plugin created by Spiral Web Consulting.
Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts. Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match [...]