July 28, 2017

Social Media Is Not For Every Business

June 7, 2010 Frank Reed

Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly automated response of “Everyone does it! It’s easy! It’s cheap! It’s great!” Someone more firmly rooted in reality will say […]

Will Enterprises Take A Second Look At GAE/J

May 24, 2010 Savio Rodrigues

VMware and Google recently announced a partnership to enable Java applications based on the open source Spring framework to run in Google App Engine for Java (GAE/J). Does this mean enterprises should reconsider GAE/J as a deployment environment for certain Java applications?

Projected Growth In Social Media Marketing Investing For 2010

December 7, 2009 Jim Berkowitz

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010: Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published […]

SEO Eye Tracking Shows The Importance Of Ranking Well

September 28, 2009 Patrick Hare

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a […]

Measuring The Effect Of Online Marketing And PR Efforts

May 13, 2009 Lee Odden

Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts.   Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO […]