Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]

The new Google Analytics Data Export  API which Google announced on Friday makes it easy to share some of your Google Analytics data on a WordPress blog thanks to a nifty plugin created by Spiral Web Consulting.

Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts.  
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the [...]

Dion Hinchcliffe from ZDNet put his prognostication prowess to the test with eight predictions for 2009.  Here they are.