Archive for the ‘Predictions’ Category
Monday, January 18th, 2010
Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]
Posted in Analytics, Blog, Business, Enterprise, Feedback, Predictions, SEO, Search | No Comments »
Monday, December 7th, 2009
Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by E-Consultancy and BigMouth Media.
Posted in Business, Enterprise, Predictions, SEO, Search, Social | No Comments »
Monday, September 28th, 2009
The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]
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Tuesday, May 26th, 2009
The new Google Analytics Data Export API which Google announced on Friday makes it easy to share some of your Google Analytics data on a WordPress blog thanks to a nifty plugin created by Spiral Web Consulting.
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Wednesday, May 13th, 2009
Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts.
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the [...]
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Monday, January 26th, 2009
Dion Hinchcliffe from ZDNet put his prognostication prowess to the test with eight predictions for 2009. Here they are.
Posted in Business, Enterprise, Predictions | No Comments »