An interesting article in Entrepreneur magazine shows the value of networking when it comes to getting business. The premise of the piece, argued by Dr. Ivan Misner, is that a greater number of personal contacts can result in sales and leads even when you can’t make a direct correlation between your initial contact and your [...]

Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]