I’ve been doing a series of posts on topics that came up at X Change but today’s topic is even more timely than it was just one month ago. With Adobe’s acquisition of Omniture, the goal of increasing the measurability of web applications has really come to the forefront. It seems to be the core [...]

At the last eMetrics, Greg Dowling of Nokia and I did a presentation on Mobile Measurement and the work we’ve been doing in that area. Greg is leading a Huddle on the same topic at the upcoming X Change Conference, and X Change is the perfect venue for this type of topic because it’s mobile [...]

My post on “Numbers it’s better NOT to know” got me thinking more closely about the relationship between a theory of error and the types of web analytic process organizations should adopt. That led to a more considered post “Defending the Indefensible” where I laid out some of the most common causes of error and talked a little bit about how these errors should influence our thinking about organization and process. Jacques Warren, whose comments certainly triggered some of this, responded with the question: