ClickTracks CEO Talks Fraud Detection and Advancement
John Marshall of ClickTracks says that there are two fundamental types of click fraud and that most harbor misconceptions about each. At Chicago’s Search Engine Strategies, WebProNews took a moment out to discuss this and other issues with Marshall.
Date: 2006-12-11
Intranets Not Realizing Productivity Gains
The intranet is still in its infancy. It has not yet exploited its potential for creating value for the organization, according to the 2006 Global Intranet Strategies Survey. The Global Intranet Strategies Survey was conducted in June and July 2006 by NetStrategyJMC, and is well worth reading.
Date: 2006-11-27
Are Company Blogs Dead?
It's semi-official. Blogs have now joined hula hoops, Pro-Keds and lava lamps in the attic of abandoned obsessions. When fast food companies start making TV commercials in which a guy considers blogging about his sandwich for his "readers" and his wife chimes in with "Your mother," you know the dirty little secret is out-most of those millions of blogs claimed by Blogger and Moveable Type are read mainly by their creators and immediate family, rarely updated, or quickly abandoned altogether.
Date: 2006-11-13
Measuring Blogosphere Influence With BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
Date: 2006-10-30
Wal-Mart, Edelman Flogged For Blog
A travel blog featuring a couple traveling the country by RV and camping in Wal-Mart parking lots turned out to be a fake, its pro-Wal-Mart message backed by the Edelman PR firm.
Date: 2006-10-16
Schachter
"Totally Thrilled" With Delicious
The social bookmarking site recently passed one million registered users, just
ahead of its third birthday. Joshua Schachter isn't settling for a slice of Delicious
birthday cake; he's got plans for the site that will go deeper than the Popular
list. Much deeper.
Date: 2006-10-02
Yahoo Again Linked To Partner Click Fraud
The company's association with Oemji.com, a firm labeled by several security companies as one that may be enabling click fraud through its software tools, has been called into question due to its advertising relationship with Yahoo.
Date: 2006-09-25
VON: Ted
Leonsis Is Really Happy
AOL's vice-chairman spoke at the Fall 2006 VON conference
about the Internet and the future of video online. He thinks video is just beginning
a strong move into being a prominent feature of online life.
Date: 2006-09-12
Landing Page Usability: More Than Just The Curiosity Factor
A landing page is the page that visitors first see after becoming curious enough to click on a link to your site. The link may be found on search engine results pages, on the site's navigation toolbar or within another website.
Date: 2006-09-07
Conspiracy Theories And AOL
AOL has made a few missteps in the past few months, with its ill-advised posting of millions of search queries to the Internet discovered on the eve of the biggest search engine conference of the year; one reader has suggested issues like these are not only self-inflicted, but intentionally so...
Date: 2006-08-21
Business Wire, Newsforce Partner On SEO
Members of Business Wire will have access to a selection of tools from Newsforce, as Business Wire reveals its SEO solution...
Date: 2006-08-07
Enterprise RSS Feeds: A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing
and PR approach. The days when a static business website or a mass media press
release could attract visitors and customers are long gone. The use of RSS and
social bookmarking sites to manage and organize news and information is on the
rise and marketers need to create
RSS feeds offering content that attracts visitors and subscribers..
Date: 2006-07-24
NBC Not
Buying Tribe.net Yet
Although NBC has enough of an interest in the lightly-used
social networking site, no one at the network has signed a check yet for the company.
Date: 2006-07-10
Summer
Search Chores
All right, I'll stop singing, because Summer actually is a
bit depressing. Internet usage is down, the pace of business is slower, and there's
an almost irresistible temptation to slack off and head to the beach.
Date: 2006-06-26
AIM Opens
Up For Social Networking
Looking to create a virtual world on your website? AOL has
extended its Open AIM initiative to include support for AIM Bots, location-based
services, and PC-to-PC voice calling. The update also includes support for developers
working on the Mac OS X, Linux, and Pocket PC platforms or with Java.
Date: 2006-06-12
Yahoo Tops Google In Mail, News, Finance
Google owns the search market, but for other content types the number two search
engine company has first place in those categories.
Date: 2006-05-22
Justice
Unworried About IE7 Search
Google had complained to US and European antitrust regulators
about Microsoft including a search box with MSN Search as the default in Internet
Explorer 7, but the Department of Justice had no problems with the feature...
Date: 2006-05-15
Enterprise Blogs Inside The Firewall
The Gilbane Content Management Conference - The enterprise blogging panel was all about internal blogging - with two great speakers...
Date: 2006-05-01
Enterprise 2.0
Harvard Professor Andrew McAfee:
I have an article in the spring 2006 issue of Sloan Management Review (SMR) on what I call Enterprise 2.0 -- the emerging use of Web 2.0 technologies like blogs and wikis (both perfect examples of network IT) within the Intranet. The article describes why I think this is an important and welcome development, the contents of the Enterprise 2.0 ‘toolkit,' and the experiences to date of an early adopter.
Date: 2006-04-17
60 Minutes Previews Deal With Yahoo
60 Minutes announced a preview of its new arrangement with Yahoo at the end of their Sunday broadcast.
Date: 2006-03-27
PR In The Age Of Consumer Control
Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly won't go to the john without it.
Date: 2006-03-20
MSN Not Beating Google In Six Months
After stirring up the search engine world with comments that MSN Search will be more relevant than Google in six months, Microsoft Europe president Neil Holloway backpedaled from his remarks.
Date: 2006-03-06
Google Builds Analytics Help
Whether you got in the front door during the open invitation to sign up for Google's website analytics services or are on the waiting list, the newest forum on Google Groups offers assistance.
Date: 2006-02-13
Yahoo, Verizon
Pair On Broadband
The initiative provides Verizon FiOS connectivity co-branded with Yahoo, and an
assortment of Yahoo's content features as part of the package.
Date: 2006-01-23
Google
Gets 95 Percent Of SEM Business
Search engine marketers spent $5.75 billion on advertising
in 2005, with Google and Yahoo collecting the biggest hauls of that cash. The
Search Engine Marketing Professional Organization (SEMPO) will release its latest
survey on US and Canadian SEM...
Date: 2006-01-09
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