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Using Wiki And Social Software In The Enterprise
Third bank holiday in a row and still enjoying the gorgeous weather out there! Too nice out there to be sitting in front of the computer, but I just thought I would share a few lines over here to point out to you folks something that I am sure you would find interesting and relevant, specially if you have been following my experiment on giving up e-mail, i.e. work related e-mail.
Date: 2008-05-05
Customer Loyalty With EDM
I saw a couple of interesting posts when I returned from IBM's IMPACT show last week (blog posts here) - Jim Berkowitz on Want Customer Loyalty? Improve Customer Experience First and Ginger Conlon on Making Coke Rewarding.
Date: 2008-04-14
Online Sales Demos No Longer 'Nice to Have' but a 'Must Have'
BizTechReports.com conducted a survey of sales professionals in growing businesses, and found that online presentations are rapidly becoming a competitive requirement for the sales process. Download the research brief to learn why online sales presentations are no longer a “nice to have” but a “must have."
Date: 2008-04-02
EDM And Application Development
I read an interesting paper by Joseph Feiman of Gartner today - Prepare for a Paradigm Shift to Automated Application Development. This is described as "maverick" research but I thought it was pretty compelling.
Date: 2008-03-31
Decision Management Flavors
One of the challenges in defining a market space is what to call it. While this may seem like a trivial matter, it affects how people talk about the market and is crucial in giving everyone an agreed shorthand. Years ago some colleagues and I came up with Enterprise Decision Management.
Date: 2008-03-10
Why Are Enterprise Applications So Dumb?
In general Enterprise Applications rely on human intelligence - Humans must use dashboards and reports to learn from their data, most decisions are managed with work lists, someone has to log on and act-on work list items before a process continues, and most alerting and monitoring functions are focused on telling someone what has happened rather than on doing something about it.
Date: 2008-02-12
Enterprise Decision Management And Event-Based Marketing
Adam Sarner at Gartner published Five Steps to Successful Event-Triggered Marketing recently. The abstract of this paper says: Successful event-triggered marketing is a process of identification, categorization, monitoring, optimizing and executing. Marketers that do this right will see their marketing messages receive up to five times the response rate of nontargeted push messages.
Date: 2008-01-28
Analyzing Key Web Site Funnels
In my first post of the year, I talked about the importance of having a detailed project oriented plan around measurement. But what kind of projects actually go into a measurement plan? Obviously, the exact makeup of a plan is highly client-specific.
Date: 2008-01-07
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