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[2006-10-30] Measuring Blogosphere Influence with BuzzLogic
Among the toughest tasks that marketers face daily is tracking what is being said about their company or its brands in the media, identifying which of the external voices are most influential and are having the most impact-positively or negatively-and then devising a strategy and specific tactics to influence the influencers.
[2006-10-11] Enterprise 2.0 Beyond the Office
As Rod Boothby points out, there are a lot of definitions flying around for similar things when it comes to Web 2.0 and the Enterprise.
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