|
[2004-05-27] Microsoft Reveals Details On Upcoming Search Technology
At the Goldman Sachs Internet conference Wednesday, May 26, 2004, in Las Vegas, Yusuf Mehdi, head of Microsoft's MSN portal disclosed details of Microsoft's upcoming search technologies. Mehdi revealed that Microsoft is concentrating on "end-to-end" search capabilities, not just internet search.
[2004-05-27] Foundstone Introduces Google Powered SiteDigger
Foundstone, a company offering strategic security for business and IT professionals, today announced the availability of SiteDigger, a free tool designed to help identify potential sources of information leakage on public Web sites.
[2004-05-27] NPR Optimizes Audio Files For Search Engine Purposes
National Public Radio, in an effort to make their audio content crawlable, has begun transcribing audio news streams into text files. These efforts appear to be paying off for NPR; these transcriptions have begun appearing on Google and Yahoo News, complete with links to source audio file.
[2004-05-27] Senate Approves Bill Concerning Gmail Policies
A bill authored by Senator Liz Figueroa (D-Ca) that limits Gmail's ad placement procedures has been approved by the Senate by a vote of 24-8. The bill questioned Google's intention of placing contextual ads within incoming and outgoing emails.
[2004-05-26] Interchange Partners With YellowPages.com For Local Search Advertising
YellowPages.com and the Interchange corporation have agreed to a partnership designed to enable YellowPages.com to offer cost-per-click advertising services to businesses via Interchange's Local Direct search platform.
[2004-05-26] Vividence Study Reveals Google Has Most Traffic, Least Ad Clicks
A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.
[2004-05-25] GlobalSpec Partners With ENGINEERING.com
GlobalSpec, known as "The Engineering Search Engine", has partnered with Engineering.com to improve the site's search capabilities. Engineering.com is designed to serve as a global portal for those interested in the field. The goal of ENGINEERING.com is "to become the ultimate resource tool for the global engineering community and to provide a leading business-to-business Internet marketplace for engineering products and services."
[2004-05-25] ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
[2004-05-25] Google Tops The Wired 40
Wired Magazine has released its annual Wired 40 list that identifies the 40 companies that, as masters of innovation, technology and strategic vision, are driving the global economy. Once again, Google claims the first position, finishing off the top 5 of a who's who in the Web industry.
[2004-05-25] Hitwise Releases Highlights of Online Search Sector Report
Competitive intelligence service Hitwise has released highlights of a report it conducted on the search engine industry. The report studied the amount of traffic search engines receive, the amount of visitor growth experienced, demographic information, and which categories garnered the most visitors.
[2004-05-24] Google Increases Number Of Underwriters For Its IPO
The world's most popular search engine, Google has added additional underwriters for its planned $2.7 billion IPO. Google named 29 other banks to assist the already named Morgan Stanley & Co. Inc. and Credit Suisse First Boston.
[2004-05-24] Google Co-founders Reveal Percentage Of Ownership
An amended filing received by the SEC on Friday, May 21, 2004 contained information about the percentages of Google owned by co-founders, Sergey Brin and Larry Page. This amendment also contained information about the number of banks that Google selected for underwriting their IPO.
[2004-05-24] Kanoodle Partners With 24/7 Real Media To Provide Behaviorally Targeted Links
Kanoodle Inc., a provider of sponsored links for SERPs and content pages has announced a partnership with 24/7 Real Media to provide behaviorally targeted sponsored links. The partnership will make use of Kanoodle's BehaviorTarget network and is expected to launch by the end of the 2nd quarter, 2004.
[2004-05-24] BURST Media Partners With Tacoda For Behavioral Targeting
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda's Audience Management System to track its audience.
[2004-05-24] IAB Releases 1st Quarter Internet Advertising Figures
The Interactive Advertising Bureau (IAB) has released the 1st quarter figures for Internet advertising. The numbers reveal the amount of revenue spent in the 1st quarter of 2004. The report also shows that the numbers for this quarter exceed previous records for Internet advertising revenue.
[2004-05-21] Amazon CEO Stands To Benefit From Google IPO
Jeff Bezos, CEO of Amazon.com, was one of the first five outside investors into what was a fledgling start-up search engine named Google. Bezos made his investment in 1998, and the result of his support was that Google entitled him to an undisclosed amount of stock at 6 cents a share.
[2004-05-21] Google Denies AdWords To Deck Of Bush Creators
A group that created a satirical deck of cards with reasons not to re-elect President Bush has been denied an AdWords campaign by Google. This isn't the first time that a company that has been critical of the current President has been denied use of AdWords.
[2004-05-20] Atomz Wins Codie Award For Best Enterprise Search Engine
Atomz, a provider of enterprise web applications announced that it received the "Best Enterprise Search Engine" award at the 19th Annual Software & Information Industry Association (SIIA) Codie Awards Gala held in San Francisco this week.
[2004-05-20] Overture To Launch Local Search Ads
Yesterday's Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture's General Manager David Karnstedt was the introduction of its local search product this quarter.
[2004-05-19] Google Prepares Desktop Search
Rumors coming from Mountain View, California suggest that search engine leader Google may be prepared to launch new software that would enable users to search for information on their computers.
[2004-05-19] Google Releases Spyware Prevention Guidelines
Acknowledging the soon-to-be-released Google Deskbar, Google has released a set of guidelines to assist in the prevention of spyware. The targets for this page are the makers of Internet software and advertisers.
[2004-05-19] Gmail Terabyte Storage Fixed
Although some believe it to be a test by Google, the terabyte worth of storage that was showing up on Gmail accounts is now gone. As reported earlier today, some Gmail members were seeing email storage amounts that equaled close to a terabyte of space. Gmail's actual storage capabilities are 1 gigabyte. A terabyte is roughly equivalent to 1000 gigs.
[2004-05-18] Man Arrested In Google Stock Fraud Pleads Guilty
Shamoon Rafiq, who was arrested for scamming people with a false Google stock sale, has plead guilty to wire fraud. Rafiq was arrested for attempting to sale bogus, pre-IPO Google stock. He faces 51 to 63 months worth of jail time.
[2004-05-18] Lycos Offering 1 Gig Storage For Paid Email Members
Incorrectly claiming to be the first to offer this service, Lycos has announced that it will be offering 1 Gigabyte worth of storage to members of its email service. The service will cost around 3.49 Pounds a month, or $6.31 USD.
[2004-05-18] iProspect Releases Search Engine User Attitudes Survey Findings
A survey conducted by iProspect has found that search engine click-through behavior can be predicted by gender, education and other factors. Meaning that by knowing the characteristics of your target audience you can improve and impact an online marketing campaign.
[2004-05-18] Trademark Dispute Causes Geico To Sue Google And Overture
Ever since Google and Overture have allowed competitors to bid on trademarked keywords, legal trouble have not been far behind them. Google is facing lawsuits in Europe and the US because of its trademark policy. Add auto insurance company Geico to the list of companies that have filed suit for improper trademark use.
[2004-05-18] SEO Services Spur Growth For TopRank Online Marketing
TopRank Online Marketing, a Minneapolis based search engine optimization and web site marketing consulting service has announced the addition of 5 new clients, attributing to the growth of the company.
[2004-05-17] Google Jumpstarts AdWords
Search engine Google has launched a new service to accompany their AdWords program. This service, called Jumpstart, was designed in order to assist customers in creating and customizing an ad campaign.
[2004-05-17] Google Prepared To Make Gmail Changes
Ever since Google announced the launch of its email service, Gmail, the search engine has seen no end to criticism and discussion surrounding their proposed method of scanning incoming emails for the purposes of ad placement.
[2004-05-17] Family Of Googol Inventor Would Like A Word With Google
The word that Google based their name on, Googol, was invented by Columbia University professor Edward Kasner. The term means 10 to 100th power or a 1 with 100 zeros following it. With Google's 4 billion and growing web index, their name's association with Googol is increasingly appropriate.
[2004-05-17] DoubleClick Buys Search Engine Marketer Performics
Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.
[2004-05-14] Yahoo To Increase Email Storage
In a response to Gmail and its highly publicized storage capabilities (1 gig), Yahoo announced that they would be changing the amount of storage it offers its members.
[2004-05-14] Yahoo And Google Remove WhenU From Their Search Indexes
WhenU, a company that has been accused of employing spyware tactics, has been removed from the search indexes of the internet's 2 biggest search engines, Yahoo and Google. WhenU was removed for using cloaking methods to improve their search engine ranking.
[2004-05-14] Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore's test, "approximately 85 percent of the Canadian Internet population conducted at least one search at the top engines each month, compared to 73 percent of the U.S. population."
[2004-05-14] Yahoo Spells Out Future Of Yahoo Search
With a stated desire to build the world's best search engine, Yahoo announced their plans for the future of Yahoo Search. Currently, Yahoo is working on 50 different projects for its search. Yesterday, speaking at the company's analyst day, Yahoo outlined it goals for the future of Yahoo search.
[2004-05-14] Ask Jeeves Reveals Plans For Interactive Search Holdings
Now that Ask Jeeves' acquisition of ISH is complete, the number 5 search engine has stated what it plans to do with the web properties that it gained during the purchase. The buy gives Jeeves control over Excite, iWon, My Way, My Search, My WebSearch, and the MaxOnline ad network.
[2004-05-13] Citysearch Search Engine Secures Deal With Overture
Citysearch, an engine for local searches in cities in the United States and abroad, has signed a deal with Yahoo-owned Overture to integrate Overture's sponsored search listings. These listings will appear in areas where Citysearch has available ad inventory such as home services, professional services, and medical specialists.
[2004-05-13] Gaining Financial Insights with the ROCE Tree Part 1
Few professionals in competitive intelligence have attended a formal financial analysis course: yet, analyzing a company's financial statement is often part of the job. The following framework should be part of your portfolio of tools. It is geared toward those who understand financial terms, but do not know how to pull together financial ratios to "tell the story." We at Competia particularly like this tool for the following reasons:
[2004-05-13] Google Begins Featuring Image Ads In AdWords
In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.
[2004-05-13] Plaxo Contacts To Feature Yahoo Search
Contact management software creator Plaxo has announced that their newest version of their Contacts software, 2.0, will feature Yahoo Search capabilities. The software integrates with Microsoft Outlook and Outlook Express. Yahoo Search will be the first search utility to be featured in a Microsoft email client. Plaxo Contacts 2.0 is due out in May 2004.
[2004-05-13] Google Groups Hit By The Redesign Update Bug
Google has been on a role as of late. The company, just this year, has: launched Gmail, filed for its IPO, redesigned Blogger.com, added a slew of functions to their search options, began including images into their ad program, and now has launched its redesign/re-imagining of Google Groups. It's obviously been a busy year.
[2004-05-13] Search Engine College Launches
Offering classes in search engine optimization and marketing, Search Engine College has launched its web presence. Located in New Zealand, the courses SEC offers are completed online. SEC is owned by WebRank LTD and is managed by SEO expert Kalena Jordan.
[2004-05-13] CNN And SI Now Powered By Yahoo Search
Yahoo Search has replaced Google as the search engine of choice for CNN and SI.com. Previously, the sites in question were using Google's search engine. Suddenly, Yahoo appears to be on a hot streak in the search industry.
[2004-05-13] Gaining Financial Insights with the ROCE Tree Part 2
Structure of the ROCE tree
This type of analysis is called a ROCE Tree as it is often represented in the shape of a tree:
[2004-05-13] Web Shopping Search Engine Use Jumps During Mother's Day
Web users were out enmasse this past Mother's Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic to shopping-based search engines rose, in some cases, as much as 91%. The study also found that nearly 13 million unique visitors used online shopping directories and search engines.
[2004-05-12] AskJeeves Receives "Best Business Turnaround" Award
The 2004 American Business Awards have been handed out, and a familiar search engine has received one of the more prestigious awards. AskJeeves.com was awarded the "Stevie" for Best Business Turnaround, beating out companies like Blue Cross and Blue Shield, Covad Communications, My Family.com and Aerco International.
[2004-05-12] Follow-up On DoubleClick Click Rate Ad Survey
Yesterday, WebProNews reported on a survey conducted by DoubleClick that indicated internet-based ads have had an increase in click through rates. The largest click through rates came from rich media ads, which received a click rate of 1%.
[2004-05-12] AOL Exercises Google Stock Option
Internet service provider America Online exercised an option to buy 7.4 million shares of Google's preferred stock. As reported by WebProNews, AOL's purchase comes as part of a 2002 agreement between the two internet companies.
[2004-05-12] Google Blog Edited By PR
Yesterday, May 11, 2004, WebProNews reported on Google launching their official blog. This came on the heels of the search engine re-launching the updated Blogger.com. The second post ever of Google's blog spoke about the negative press surrounding outsourcing and Google's opening of a research and development facility in Bangalore, India.
[2004-05-11] Google Launches Google Blog
Following on the heels of the Blogger.com facelift, Google has launched a blog of its own. Promising "insight into the news, technology, and culture of Google," the search engine intends to use the blog to keep people posted on the "latest word direct from the Googleplex".
[2004-05-11] Yahoo And Google Count Ad Revenue Differently
Keyword advertising accounts for much of the revenue that search engines Yahoo and Google receive. Google has stated that 90+% of their earnings comes from its AdWord service. As a whole, keyword advertising took in 35% of internet ad revenue generated during the last fiscal year.
[2004-05-11] DoubleClick Releases Study Of Click Rates, Effective Ad Styles
DoubleClick has completed a study of advertisements that they serve in order to learn more about click through rates of ads. The study discovered that rich media ads receive the largest amount of clicks.
[2004-05-11] Intelliseek Launches BlogPulse.com
Joining Technorati and Daypop, Intelliseek has launched BlogPulse.com, a search engine designed to seek out blogs. Intelliseek's offering is designed to help users search the heavily populated blog world.
[2004-05-11] Verizon SuperPages Allows Advertisers Self-Service
Advertisers who have accounts with Verizon's SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.
[2004-05-10] Google Quietly Acquires Ignite Logic
Google's legally enforced "quiet period," a result of their IPO filing, may have stifled news of a purchase search engine leader Google has made.
[2004-05-10] Grokker 2.1 Features Google Results
Visual search software producer Groxis has announced the release of the newest version of their software, Grokker 2.1, which features Google's API. Freely available to all Grokker 2.1 customers, the Google plug-in provides Groxis' customers with visual access to Google's search results.
[2004-05-10] CNet Re-Launches MP3.com
MP3.com was relaunched today by CNet.com. The site, instead of offering users the ability to purchase or downloads mp3s, is now more of a resource/search engine for music lovers.
[2004-05-07] AskJeeves Completes Interactive Acquisition
In a move that is expected to double their search engine market traffic, AskJeeves announced the finalization of their purchase of Interactive Search Holdings. Terms of the agreement calls for Jeeves to pay $144 million in cash and to issue 9.3 million shares of common stock to Interactive.
[2004-05-07] Is The Google Honeymoon With The Press Over?
Since its launch in September of 1999, Google's non-portal interface and relevant search results have predominantly received positive coverage from users and press members alike.
[2004-05-07] Is Google Wanted For Murder?
A blog run by deepquest posted a humorous look at Google's sudden(?) domination of the search engine industry. The post says Google was arrested while attempting to dispose of AltaVista's "body."
[2004-05-06] Google Secures Search Results And Ad Rights To Dutch Portal
Marktplaats BV, the Netherlands' largest portal for want ads, has signed a deal with Google to provide AdSense ads and search engine results. Google won this deal in competition with Overture.
[2004-05-06] They’re Baaaack OR How The Google JewWatch Controversy Just Won’t Die
JewWatch is back. Back as in being the number 1 search result for the keyword "Jew". After a couple of weeks of the index page not being crawled and not showing up in the SERPs, JewWatch has reclaimed the top spot.
[2004-05-06] German Search Site Wants Google In Court
Claiming that Google violated the terms of an injunction issued from a Hamburg court, German meta search engine metaspinner has "vowed" to take the search engine to court. The dispute once again comes from Google's trademark policy.
[2004-05-06] AskJeeves And Teoma Now Index PDF Files
AskJeeves, which uses the Teoma database for its reults, now has PDF files showing up in their SERPs. Pages that are in PDF format have text [PDF File] next to the listing to differentiate from regular html documents.
[2004-05-05] Google Opens Indian Research And Development Facility
Google is set to begin operations in one of its research and development facilities located in Bangalore, the technology capital of India. This is the third R&D facility that Google owns outside of the US. The other two facilities are located in Switzerland and Japan.
[2004-05-05] OneStat Confirms Google Position As Top Search Engine
Web analytics provider OneStat released a report that ranks which search engines are used the most, as well as the percentage of user share growth. OneStat's report also lists the 7 largest search engines.
[2004-05-05] Google AdSense Revenue Distribution
The main source of Google's revenue comes from their AdSense programs. In fact, 95% of the search engine's revenue stems from its ad programs. Users have often wondered what percentage of the this revenue goes to Google and what goes to the AdSense publisher.
[2004-05-04] Group Creates Search Engine Marketing Organization
A group of search engine marketers from Dallas/Fort Worth have created a search engine marketing organization in order to help local businesses with marketing and optimizing their sites for search engines.
[2004-05-04] Google Expansion To Include $250M Tech Upgrade
When filing for its IPO, search engine Google was required to disclose its financial information, by order of the SEC. This information contained Google's revenue history and its profit margin from the revenue they took in. The disclosure also revealed what Google intends to do with a portion of its profits.
[2004-05-04] Succeeding with Fee-Based Services
Over the next five years, both fee-based services and fee-for-service pricing will grow sharply in the wholesale distribution industry, but significant barriers to success remain. This conclusion comes from the new "Facing the Forces of Change: The Road to Opportunity" report (available at www.nawpubs.org).
[2004-05-04] Google Plans To Outsource AdSense Billing
95% of Google's revenue comes from their AdSense/AdWords services. Last year, the search engine made $962 million in 2003 revenue and $106 million in profits. On April 30, 2004, Google filed with SEC to offer its stock to the public. In the long filing, Google laid its financial information, as well as some of the company's key risks.
[2004-05-03] Google Denies Goldman Sachs From IPO
Search engine Google dropped Goldman Sachs as an underwriter for their upcoming IPO. Goldman Sachs was removed from consideration based on Google's claims that the investment bank acted in a manner that angered them.
|
|
