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[2003-07-28] Getting the hype out of customer relationship management: CRM Software Applications
The key to stability in today's dynamic marketplace is in forging long-term relationships with customers. Technology is changing at such a fast pace today that by just offering a service or a product a business wont be at an advantage for too long. A customer-facing business is one in which the customer can demand and receive what he wants.
[2003-07-18] 5 key questions (You've been dying) to ask about business blogs
By now you've heard about blogs or Weblogs. They're the next new thing. They're cool. The blogosphere (the community of active bloggers) has grown from a dozen or so Weblogs in 1999 to an estimated half million today.
[2003-07-18] Be honest about less-than-stellar compensation
Even though compensation packages have returned to earth after years in the dot.com stratosphere, and competition for candidates is perhaps less intense than it was a few years ago, you still need to ensure that your offers are competitive for your industry.
[2003-07-15] Building a Partnering Measurement System
Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost of the delays in the Smith project.
[2003-07-09] Creating CRM-Based Budgeting And Forecasting Models
Budgeting-forecasting models are key diagnostic tools for management to decipher how changes in policies and decisions impact financial performance. Finance typically maintains these models, as their format is attuned to existing accounting systems and data. This natural fit makes it a well-established process that is used in all organizations that plan and evaluate performance via individual product/service categories.
In a CRM environment this process disintegrates. The assumptions and relationships on which conventional financial data sources and analytical methods are built become inadequate, because CRM requires a systems perspective instead of a component perspective.
[2003-07-09] The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without it interpretations of CRM failures or successes are mere speculation.
[2003-07-07] Start Measuring The Cost And Value Of Your Content
Frederick W. Taylor, in his book, The Principles of Scientific Management (1911), wrote about how waste in activity was a greater problem than material waste. He wrote about planning, organizing, training, management and measurement, as ways to address the problem. Today, we require a new form of Taylorism; one that addresses efficiency in content publishing.
[2003-07-02] Identity Federation: The Backbone of On Demand
When we understand that the key principle of On Demand is 'straight through processing', where business processes can execute in their entirety across multiple systems in multiple companies instanteously, in 'real-time', we can clearly see that the keystone to On Demand is Identity Federation. It provides the platform to achieve this through engendering a singular semantic architecture that can be used to consistently describe and therefore integrate workflow.
[2003-07-01] Using Benchmarking Metrics to Uncover Best Practices
For companies, embracing change means seeking out and adopting best practices. Benchmarking--the research and analysis of quantitative, empirical data--is a way to isolate weaknesses and strengths and to make connections between best practices and performances. Once these connections have been made, determining which practices are appropriate for an organization to adopt becomes a competitive imperative.
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