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[2003-01-21] The Five Key Facets of Quality Leadership
While billions of dollars are spent annually on leadership development, quality leadership is still in short supply. For example, the move towards total quality has inspired many organizations to take a long, hard look at building their leadership capacity. Quality management systems such as Baldrige, ISO 9000, European Foundation for Quality and the Canadian National Quality Institute all demand an emphasis on quality leadership.
[2003-01-16] Interview With An Ezine Marketing Pro: Alexandria K. Brown
Interview With An Ezine Marketing Pro: Alexandria K. Brown
Joshua: I've been very much looking forward to this, Alexandria. Can you start by telling us a little about your Internet background? You know, sort of a summary of how you got started and what you are doing now.
Alexandria:
Sure thing! About four years ago, I left my NYC advertising agency job and began my own freelance writing business. I needed an easy way to stay in touch with past associates, current clients, prospective clients … everyone. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients. So, I started my own e-mail newsletter, or "e-zine."
[2003-01-15] Who is your EZINE Really From?
One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you're likely well aware, many spam messages are made to look like they're from a real person. One name briefly caught my eye: "Jeff Bezos." But because I was in furious deletion mode, I didn't recognize it. Also, it had a salesy subject line: "New Apparel Store Now Open." So I hit the delete key. A few minutes later, it occurred to me that I knew that name --- Jeff Bezos is the CEO of Amazon.com. I rescued the message from my delete folder and opened it. Turns out it was an announcement to all Amazon Associates (affiliates) about the opening of Amazon's new online apparel store.
[2003-01-03] Affiliates: HIDE That Link!
If you earn money from affiliate programs, you could be losing up to 30% of your income. That is a commonly quoted statistic for the rate of affiliate link hijacking.
Why does this happen?
Well, what would you do when faced with a link like this:
http://www.leaddogbiz.com/cgi-bin/t.cgi/your-number
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