Posted by Stephen Pitts

Sometimes it is easy to get lost in the details of SEO.

This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it?
- Bull Durham

Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it does boil down to a couple of important aspects to be effective in performing in organic search.

Here is the easiest way I have found to explain the basics of SEO:

Content = Relevance

Links = Authority

Authority + Relevance = Rankings

Rankings = Market Share

This doesn’t address the foundation of online marketing which is the site and all of the technical concerns that need to be addressed, but most of the typical technical concerns only need to be addressed initially and monitored. Like baseball, SEO comes down to the fundamentals which are content and links, then it comes down to practice, practice, practice.

The other important thing to remember when playing baseball or optimizing a site for search rankings, you need a great team that knows how to work together to stay in the game.

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This entry was posted on Monday, December 21st, 2009 at 9:42 am and is filed under Business, Enterprise, SEO, Search. You can leave a response, or trackback from your own site.

About the Author: In-house SEO for a private travel company with great success. Has been influential in developing and building a niche travel directory and search engine. I enjoy learning and sharing information on my blog, SEOPittfall.com to others in an effort to build relevant, content driven websites with the user in mind.