Posted by Jim Berkowitz

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:

Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

The report, entitled ‘Social Media and Online PR’, was based on a survey of more than 1,100 companies and agencies, and examined the ways in which companies are using online PR tactics and social media (including sites such as Twitter and Facebook) for marketing and customer service.

According to the report, 86% of the companies surveyed plan to spend more money on social media in 2010 than they did in 2009, and a further 13% are planning to at least keep the same level of budget.

The biggest barrier to better social media engagement for companies surveyed is a lack of resources, with more than half of companies (54%) citing this as a significant problem. Some 90% of businesses said that social media is taking up more time internally than it did in 2008.

The research found that many companies are experimenting with social media without yet reaping any measurable benefits. Only 25% of companies said that they have gained “real, tangible value” from social media, while 60% said that they have gained “some benefit, but nothing concrete”.

The full report has been made available for download from E-Consultancy’s web site; (free registration required).

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This entry was posted on Monday, December 7th, 2009 at 8:30 am and is filed under Business, Enterprise, Predictions, SEO, Search, Social. You can leave a response, or trackback from your own site.

About the Author: Jim Berkowitz is a seasoned executive with more than 30 years of professional services and project management experience related to Customer Relationship Management (CRM) and Financial Management (Accounting & ERP) software solutions for small, mid-sized and Fortune 500 companies. As a Sales Force Automation and CRM Consultant, Jim has assisted more then 100 companies with the design and implementation of custom CRM solutions.Mr. Berkowitz is the founder and President of CRM Mastery, Inc.; a company dedicated to serving small and mid-sized enterprises (SMEs) by offering affordable tools and guidance to help them plan for and succeed with their CRM initiatives.