During the last 12 months at least, some SEO clients have apparently been paying sizeable fees for SEO (Search Engine Optimization) work that was completely ineffective.  That really is the bottom line on a development that Danny Sullivan describes in a post entitled, PageRank Sculpting Is Dead! Long Live PageRank Sculpting!

When it comes to operating a successful online business these days the key is traffic to your website. In order to generate traffic there are a number of sources one can tackle. The first and most obvious is an increase in your search rankings over at Google. But what about all those social media websites [...]