With the announcement of the winners of the Irish Blog Awards this weekend I am sure that business blogging will be discussed by many businesses large and small. But I’m concerned that they are getting bad advice.

Seems I get this question nearly every presentation I give . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. It’s been one of those staple questions for any presentation along with. “Have you consider GEO requirements?” and “How are you measuring success?”.