2009 Predictions For The Future Of Enterprise 2.0

Christopher Carfi Posted by

Dion Hinchcliffe from ZDNet put his prognostication prowess to the test with eight predictions for 2009.  Here they are.

1. Tight budgets will drive the adoption of low-cost Web 2.0 and cloud/SaaS solutions. “This seems like an obvious prediction but how it plays out will be very interesting…”

2. Online community and 2.0 technologies become a priority for most organizations. “The early data from our IT and Business Outlook Survey for 2009 shows these two areas as a top priority this year for respondents…”

3. Cloud computing will remain one of the biggest new Internet developments. “The cloud computing story, as compelling as it is today for many situations, will only get larger in 2009…”

4. Internal use of 2.0 will continue growth in large enterprises while the struggle continues with market-facing 2.0 products. “We saw widespread internal penetration of social networking and Enterprise 2.0 in organizations globally in 2008, but the weak story continues to be the successful creation of online 2.0 products for the broader marketplace…”

5. The economic climate will at long last drive major advances towards aligning IT with business. “With little room for error this year, many organizations will finally close ranks over the IT/business divide to reorganize, respond to new business conditions, create new revenue streams, and solve long-standing business challenges…”

6. Mobile platforms and devices will become highly strategic in 2009. “[Mobile] will drive business applications that continue to untether the workforce, enable virtual organization while connecting workers together using new collaboration and communication technologies, many of which will be using 2.0 approaches. If the desktop didn’t completely die in 2008, it will become almost completely outmoded in 2009…” [ed. - right on. ;-)]

7. SOA goes on a diet, picks up some new tricks, and survives.“I’ve long been bullish on the ideas of SOA, but very concerned that the focus is on complicated technology, hard to master skills, and too much the purview of technologists and not business people…”

8. The massive changes in the business landscape create new 2.0 business opportunities. “While the financial sector has been hit hard, many aspects of it were already online, if in a very 1.0 way…”

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About the Author: Christopher Carfi, CEO and co-founder of Cerado, looks at sales, marketing, and the business experience from the customer's point of view. He currently is focused on understanding how emerging social technologies such as blogs, wikis, and social networking are enabling the creation of new types of customer-driven communities. He is the author of the Social Customer Manifesto weblog, and has been occasionally told that he drives and snowboards just a little too quickly.

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