Making Your Online Marketing Company Stand OutHiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. At TopRank Online Marketing, we have conversations with companies every day that have deep expertise in their fields, but when it comes to online marketing, they’ve realized the need for [...]
Building Great Content With Keyword ResearchOne of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Spending a few minutes before setting pen-to-paper, or fingers-to-keys, can tell you just about everything you need to know about what [...]
Does Content Frequency Play A Major Role In Site Ranking?When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content?
Luckily we have Matt Cutts to answer the questions for us once and for all (and in a video too!)
The Importance Of Standardized Core Business DataIf you want to understand Local Search, you should start by understanding the importance of standardized core business data. By core business data, we are referring to the business name, address and phone number, which you’ll sometimes see as NAP.
Social Media Is Not For Every BusinessSocial media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly automated response of “Everyone does it! It’s easy! It’s cheap! It’s great!” Someone more firmly rooted in reality will say that many companies are having [...]
Will Enterprises Take A Second Look At GAE/JVMware and Google recently announced a partnership to enable Java applications based on the open source Spring framework to run in Google App Engine for Java (GAE/J). Does this mean enterprises should reconsider GAE/J as a deployment environment for certain Java applications?
How Web Analytics Can Help Your EnterpriseHow do you convey the value of Web Analytics to an organization that has never used web analytics or has used it but at a very elementary level? This is one of the questions that I constantly get from students of my UBC Web Analytics classes, where I am an online tutor.
My answer to [...]
Benefits Of Webcasting As An Emergency BackupPlanes are finally starting to fly over Europe again, but the backlog of travel woes will take days to unwind. As I write this, Scandinavia and the UK still have flight restrictions in place, thanks to Iceland’s volcanic temperament.
Publicare Marketing Communications in Germany issued a very short press release this week stating that web conferencing [...]
Not All Site Links Are Made EqualToday’s post is a question from Jason who asks the following question:
Are all links really the same? If a link statistically according to SEOMOZ or other tools, PR, trust, rank, etc, are the same, are they really the same in the eyes of Google?
Using Your Website To Increase Your New Customer BaseAn interesting article in Entrepreneur magazine shows the value of networking when it comes to getting business. The premise of the piece, argued by Dr. Ivan Misner, is that a greater number of personal contacts can result in sales and leads even when you can’t make a direct correlation between your initial contact and your [...]
