SEO Your Site Without PageRank Sculpting

During the last 12 months at least, some SEO clients have apparently been paying sizeable fees for SEO (Search Engine Optimization) work that was completely ineffective.  That really is the bottom line on a development that Danny Sullivan describes in a post entitled, PageRank Sculpting Is Dead! Long Live PageRank Sculpting!

Growing Your Profitability Through Social Media

When it comes to operating a successful online business these days the key is traffic to your website. In order to generate traffic there are a number of sources one can tackle. The first and most obvious is an increase in your search rankings over at Google. But what about all those social media websites [...]

Collecting Better Analytics Data Through WordPress Widgets

The new Google Analytics Data Export  API which Google announced on Friday makes it easy to share some of your Google Analytics data on a WordPress blog thanks to a nifty plugin created by Spiral Web Consulting.

Measuring The Effect Of Online Marketing And PR Efforts

Measuring the effect of online marketing and PR efforts is essential for both understanding the return on investment but also for feedback that will improve subsequent efforts.  
Measuring the effect of SEO for Public Relations benefits should start with well defined outcomes. To get a good handle on SEO effectiveness, it’s important to match the [...]

CA Offers New Version Of Enterprise IT Tools

IT management firm, CA has introduced a new version of CA Workload Automation, a distributed, hosted enterprise job scheduling solution that offers cross-platform, event-driven automation across both mainframe and distributed systems.
CA Workload Automation r11.1 features bi-directional workload initiation, dynamic business event recognition, and simplified job management. These enhancements help improve service quality while reducing the [...]

Maximize ROI Through Data Analysis And Understanding “Search Cycle”

My recent presentation at Search Engine Strategies (SES) New York afforded me the opportunity to talk about:

The importance of measuring the right data from each step in the “search cycle” and then,…

Taking action based on that data.

Turning Negative Feedback Into Positive

If you’ve ever written a blog post, read a blog, or had an opinion on anything in the blogosphere at all, chances are you’ve encountered a negative comment. In some cases, the vitriol of negative comments are the driving force behind the blog itself (see also: Gawker Media, Inc.), but, in my opinion, constant snark does not a credible blog make.

Important Pre-SEO Campaign Questions

This is a continuing series of questions that you need to ask yourself before you engage in SEO strategies or services. Part I started off with Questions that need to be answered if you in-source your SEO campaigns. We specifically addressed questions regarding attempting to perform SEO yourself.

Attracting New Clients Takes More Than A Blog

With the announcement of the winners of the Irish Blog Awards this weekend I am sure that business blogging will be discussed by many businesses large and small. But I’m concerned that they are getting bad advice.

Enterprises Need A Good Onsite And Offsite Mix

Seems I get this question nearly every presentation I give . “Why build a branded community or blog site, why not build a program where the audience is?” It’s a great question. It’s been one of those staple questions for any presentation along with. “Have you consider GEO requirements?” and “How are you measuring success?”.