February 1st, 2016

eBay Earnings Released

eBay just reported its earnings for the fourth quarter and full-year 2015. Highlights include gross merchandise volume of $21.9 billion, revenue of $2.3 billion, 5% growth in active buyer base (to 162 million), Non-GAAP and GAAP EPS per diluted share of $0.50 and $0.43, respectively, and a $550 million repurchase of common stock. eBay President […]

December 22nd, 2015

Is There Such a Thing as Too Much Focus?

Focus is a good thing; it’s helped many a team win a game, many students pass a test, and many employees finish a project. Learning to buck down and get things done can be beneficial in all areas of life. But when it comes to marketing, sometimes too much focus can actually hurt. Businesses today […]

November 11th, 2015

Dropbox Gets Enterprise Version

Back in June, Dropbox announced that it had over 400 million users and that it is in use at over 8 million businesses with 100,000 actual Dropbox Business customers. The company kicked off its Dropbox Open event in San Francisco on Wednesday and provided an update on its numbers. Actually, it’s still claiming 400 million […]

October 19th, 2015

Brand assimilation in link campaigns: building client trust

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road. On the flip side, it becomes extremely difficult […]

September 21st, 2015

The benefits of links for enterprise businesses

Links are often overlooked within enterprise marketing. But the fact is that links benefit large brands in multiple ways. Links are foundational to the web as they serve multiple functions including:

August 24th, 2015

A Study Shows That 86% of Enterprises Connect To Multiple Cloud Providers Within a 2 Year Period

XO Communications recently commissioned a study from IDC, which found that most enterprises are planning to implement a “multicloud” strategy despite historically being “long-held concerns” about security and performance.

August 3rd, 2015

Google Is Banking On Enterprise To Sell Their New Google Glass

In January, Google had a back to the drawing board moment with Google Glass. It shut down its Glass Explorer program, took the product off the market, and began to restructure the whole thing. Google gave the reins to Next CEO Tony Fadell, and moved the project of the Google X lab and gave it […]

July 7th, 2015

Enterprise gamification is a spoon full of sugar

There are two things that your employees really hate that are essential to  your success as a company:  1. Training and development: taking time off from their precious work  hours in order to go through those stultifying and seemingly  pointless mandatory online continuing education hoops HR needs you and your staff to jump through every quarter.

June 3rd, 2015

eBay Announces Advertisers Program With Enticing Features

eBay announced the launch of new Promoted Listing ads, which enable advertisers to pay only for clicks that result in an item being purchased.

April 27th, 2015

Enterprise automation: artificial intelligence in the making

Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust […]

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