Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some of the social business predictions […]
Starting today, Google will be rolling out a visual refresh to the Google+ cover photos on desktop. The minor change will bring a fresh & refined look to your Google+ profile.
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel.
Earlier on in the week, my good friend, Eric Zigus, put together a rather thought provoking blog post that surely has got me thinking big time about the whole topic of adoption of Social / Open Business and about the different techniques that fellow practitioners get to employ to help other knowledge workers embrace new […]
As Samsung continues to increase its share of the global mobile phone market (and the Android smartphone market in particular), it is also continuing to expand its business into other areas of the worldwide tech segment. Today, rumors have surfaced stating that Samsung may soon aggressively expand its enterprise soultions.
It’s no secret that much of modern day enterprise software (specifically around collaboration) is being modeled around consumer web software; and there’s good reason for that. When we think of platforms such as Twitter, Facebook, Linkedin, or (insert company here), we associate them with things such as ease of use, access on any device, connecting […]
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few of us at Ignite Social […]
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because […]
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing a social networking platform at […]
In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they should go in the future and the value of doing so, and how to get there. […]