February 1st, 2010

How Are You Tracking Your Text Analytics?

Here are several excerpts from an excellent post by Bruce Temkins, It’s Time For Text Analytics:
At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts.
While most companies were still in relatively early stages of their deployments, the ROI of their [...]

January 18th, 2010

Adding A Search Engine Reputation Management Partner To Your Enterprise

Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. In many cases, medium and large companies who find themselves on the wrong side of a search engine will consult [...]

January 4th, 2010

The Next Phase Of Social Communication

As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old [...]

December 21st, 2009

Keeping Your SEO Effective For Organic Search

Sometimes it is easy to get lost in the details of SEO.
This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it?
- Bull Durham

December 7th, 2009

Projected Growth In Social Media Marketing Investing For 2010

Here are several excerpts from an article in thewisemarketer.com (free subscription required), Social Media Marketing to Grow in 2010:
Most marketers are planning to invest more in social media during 2010, but are struggling to find the time and resources to manage their activity, according to a research report published by  E-Consultancy and BigMouth Media.

November 18th, 2009

Which SEO Strategies Really Work And Which Don’t

Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don’t. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don’t often know which strategies are [...]

November 9th, 2009

Taking A Look At Online Video Engagement Within Blogs

Sysomos recently released a study which takes a look inside online video engagement specifically how videos are used within online sharing sites such as blogs. This study, exploring the use of online video services by bloggers, is based on a collection of more than 100 million blog posts collected from July to September 2009.
Here are [...]

October 26th, 2009

Adding More Communication To Your Site Through Sidewiki

Google Sidewiki launched last month and opinion online is wide and varied. Much of that opinion suggests a brewing crisis for companies, their brands and other things of interest to them if people can comment at will on anything on the web, positive or negative, with no control at all, just with their browser.
I don’t [...]

October 12th, 2009

Increasing The Measurability Of Web Applications

I’ve been doing a series of posts on topics that came up at X Change but today’s topic is even more timely than it was just one month ago. With Adobe’s acquisition of Omniture, the goal of increasing the measurability of web applications has really come to the forefront. It seems to be the core [...]

September 28th, 2009

SEO Eye Tracking Shows The Importance Of Ranking Well

The field of search engine optimization has lots of interesting jargon, but a concept that should be crucial to any website owner is known as the “Golden Triangle.” Universities and private organizations have conducted eye-tracking studies, where they have test subjects go to a search engine and look up a phrase. Through “heat mapping” or [...]