Is Your Company Settling?While I’ve been to Belgium the past week for the fine Fusion Marketing Experience, I decided to take a day trip to Paris yesterday since it was only 2 hours away by train. As you may know, I do a bit of traveling.
So Blogging is Dead? Think Again!An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs.
Meet Generation C: The Connected CustomerMarketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate [...]
4 Considerations For The Social Business Center Of ExcellenceThe trend over the last several years in the enterprise is the establishment of centralized social media team often referred to as a Center of Excellence. Many times, the Center of Excellence (COE) is responsible for creating standards and governance around the use of social media (behavior and tools) internally.
How To Defend Your Reputation to Unhappy ConsumersHave you ever Googled the name of a business before buying something from them? You can be sure that your potential customers Google you too. So, if you have something negative about your business on the first page of Google’s search results for your business name, you can be sure that some of your prospects [...]
Pinterest’s Copyright Problem and How it May Hurt BrandsAre you a brand that values and protects the copyright you hold on your photos? Pin them to Pinterest, the hot social network of the moment, and you’ve just given them your copyright.
Creating a Corporate Blog People Want to ReadWhile many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog.
Why are America’s fastest-growing companies killing their blogs?Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.
2012 SEO & Inbound Marketing OutlookThe Year of Big Changes 2012 is going to be one of those years: pivotal in many ways. For many companies in the tech and social networking industries, 2011 was a year of tremendous growth. This was made possible in great part by bringing further innovations into almost all areas of our lives, including communication, [...]
Going Global by Going Local: Why Localization Improves EngagementThe world is becoming a much smaller place. But even with social media contributing to a globally connected society, businesses that continue to take a global approach to social content and engagement may be missing opportunities for greater resonance and relevance. While a global presence is necessary for any organization hoping to connect with customers [...]
