The way an enterprise is organized says more about what it cares about than all the mission statements in the world. Organization mirrors power and reflects priorities. With the dramatic growth in analytics as an organizational priority, we’re seeing the inevitable and corresponding growth of analytics in the organization. From the increasing recognition of the […]
Facebook’s New App “Paper” is Brilliant You’ll have to wait until later to get the new Facebook app Paper, but it’s clear to me today that the strategy behind it is brilliant. In the works for nine months, Paper is a radical redesign of the Facebook experience. They’re trying to make their own app obsolete. […]
As the world has become more connected, the global economy has shifted significantly toward information technology. On the eve of the Consumer Electronics Show in Las Vegas, Market research firm Gartner this week predicted that global IT spending is set to grow 3.1% during 2014.
Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level.
Starting today, Google will be rolling out a visual refresh to the Google+ cover photos on desktop. The minor change will bring a fresh & refined look to your Google+ profile.
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel.
Earlier on in the week, my good friend, Eric Zigus, put together a rather thought provoking blog post that surely has got me thinking big time about the whole topic of adoption of Social / Open Business and about the different techniques that fellow practitioners get to employ to help other knowledge workers embrace new […]
As Samsung continues to increase its share of the global mobile phone market (and the Android smartphone market in particular), it is also continuing to expand its business into other areas of the worldwide tech segment. Today, rumors have surfaced stating that Samsung may soon aggressively expand its enterprise soultions.
It’s no secret that much of modern day enterprise software (specifically around collaboration) is being modeled around consumer web software; and there’s good reason for that. When we think of platforms such as Twitter, Facebook, Linkedin, or (insert company here), we associate them with things such as ease of use, access on any device, connecting […]
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few of us at Ignite Social […]